Location Intelligence
 Location Intelligence is a powerful and effective tool that enables insightful decision-making. It is the ability to take information and data and display it on a map using GIS software. Rather than trying to interpret rows and columns on a spreadsheet, using maps to visualize and understand data is much more effective.
By visualizing information on a map, you are employing location intelligence – the integration of location into daily processes and applications to enable managers to make more insightful everyday decisions.
 Location intelligence can help you answer questions such as:
- Where should our next store be located?
- Where are our best customers and where can we get more of them?
- Where are sales booming and where are they lagging?
- Where should important assets, such as ATM machines, be placed?
- Which of our markets are vulnerable to competition?
- What is the fastest route for repair and emergency crews to take?
It also can answer “what if” scenarios to help in planning and predicting such as:
- What if demographics in one of our markets change?
- What if our competitor builds a store in this location?
- What if a natural disaster hits this location?
Silver Stream Solutions combines marketing strategy with GIS expertise to provide Location Intelligence Services to clients. To find out how we can help your organisation contact us today.
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