Online Marketing and Research
Online marketing refers to a growing range of tools that use the power of the internet to get your message to your customers and prospects. Increasingly cross-channel marketing strategies, whereby online marketing is combined with traditional marketing channels to deliver more complex and effective messages to your target market. At Silver Stream Solutions we help clients build marketing strategies using a range of different tools.
Email Marketing/Newsletters
Email marketing and online newsletters provide businesses with a cost-effective and efficient way of sending targeted marketing communications to clients and prospects. At Silver Stream Solutions we help clients design effective, professional, targeted email campaigns designed to get your product or service in front of your customers. Our solutions enable you to track the effectiveness of each campaign, to analyse what information individuals are interested in, in order to continue refining your communication. Contact us today on +61 3 8617 8160 to find out how we can help you design targeted communications to your chosen audience.
Pay Per Click Advertising
Pay per click (PPC) advertising is the easiest and best way to get seen on the Internet. It is also extremely cost-effective. What is PPC Advertising? Anyone who has searched google or another major search engine will have noticed the sponsored links on the right-hand side of the page. PPC advertising means buying a sponsored link that will appear each time certain keywords are searched on the search engine. You pay for each click-through you receive.
Search Engine Optimisation
Australians conduct over 297 million search engine enquiries per month and on average, read the first 2.8 pages of results (RedSheriff, March 2003). This means that unless you are in the first 3 pages of results (top 30 rankings), then your site has a very low chance of being found by end users. This comes as no surprise seeing 73.4% of online consumers use search engines to find new web sites online (Forrester, March 28, 2001).
Search Engine Optimisation is the science of optimising your websites' code, navigation, text, images and all associated links to ensure the major search engines can "trawl" your pages and categorise them based on the most appropriate keywords or phrases. Contact us today on +61 3 8617 8160 to find out how we can help optimise your website.
Online Surveys
We use online surveys to collect market information on behalf of clients. The information we gather enables them to use market feedback to make better strategic decisions for their organisation.
Using online surveys, allows us to collect information and submissions from thousands of participants nationwide at an affordable cost.
We work jointly with our partner S-Quotient, who are experts in organisational psychology, to build, run and collect surveys using the most up-to-date research techniques.
Our online collection of information runs in tandem with focus groups and telephone interviews run by S-Quotient, ensuring the client receives the most statisitically accurate information, tested across various channels.
Social Networking
Social Networking websites such as Facebook, LinkedIn, Orkut and MySpace are changing the nature of online advertising. We believe Facebook in particular, with the release in November 2007 of its advertising applications, offers huge opportunities for companies who want to advertise at a particular demographic with particular interests. Silverstream was one of the first companies to assist clients to use this new advertising medium> We align your Social Networking campaigns with all other advertising campaigns that you running. This form of advertising is set to explode in the next 12 months. Click here for more on Facebook Advertising.
Blogs
When Business Week ran a cover story entitled "Blogs Will Change Your Business" companies eveywhere began to sit up and take notice. Web logs are online journals that were once the preserve of internet geeks. Today they are being used by some of the largest corporations to strengthen relationships with core audiences and stakeholders including customers, employees, partners and the media. At Silver Stream Solutions we help clients understand how blogs complement (or are incorporporated) into overall marketing communications and public relations programs.
Contact us today on +61 3 86178160 to find out how we can help you design effective online marketing strategies. Alternatively click hereand have one of our consultants contact you. | 
