Content Management Functionality
 Our CMS (Content Management System) developed by Powerfront includes many features in addition to the basic tools available in most systems.
Basic Tools
- Rich text editor for easy updating by non-IT staff
- Mass emailing/newsletter sign up - allowing you to market to your database
- Shopping baskets and online payment gateway to conduct eCommerce
Search Engines
The Powerfront Content Management system works well with search engines for the following reasons:
- The system automatically submits sites to the larger search engines, increasing the chance of listing and reducing the time taken to get listed
- All pages are search engine friendly and the navigation process is spider friendly
- Pages are static (have fixed addresses) which allows them to be indexed and held in search engine databases. This enables you to list all pages and products with the major search engines.
- Keywords are built automatically from the text on pages
Design Flexibility and Control
 The system provides the owner with a host of design and control features enalbing you to build and maintain a profesional website
- Administrators have complete control over the sites look and feel Its object / modular approach combines flexibility, a high level of functionality and usability. Site graphics and layout can be updated as required by administrators. Page types can be laid out differently (For example you can structure your homepage differently to your products and about us pages).
- Users can use the rich text editor to control all articles, products, text areas and images, allowing them to keep the site fresh and up-to-date. (whilst administrators can over-haul the entire site look and navigation as required.
Audience Management
The audience management feature enables the segmentation of visitors to your site into various groups, meaning you can deliver different content and services to different visitors.This is an extremely powerful feature as it enabels you to send different marketing messages and to offer different services to different visitors.
Multi-site set up and shared content
The powerfront platform allows you to set up multiple websites using the same content management system. This is extremely useful for organisations that require websites for subsidiary businesses or those who want to run product marketing campaigns that send customers to a brand specific website. The benefits of this feature are:
- Multi site implementations at a low cost.
- Content sharing amongst related sites.
- Easy deployment of extranets and intranets
- Access levels to sites and information .
Process management
Using Powerfront you can set up online processes to replicate your existing business processes. At each step in the process you can trigger communication via emails and SMS’s to various stakeholders. Forms can be associated with these processes to capture and store data and these forms can be displayed in different modes to different audiences. Common uses include:
- Paid online member management
- Capture and management of online enquiries
- Document management
Sophisticated eCommerce
The Powerfront system is a comprehensive eCommerce platform. In addition to basic ecommerce functionality it also allows for:
- Gift certificates management
- Promotions management
- Simple stock management
- Specials and product type management
- Multiple product page layouts
- Associated product links and images
- Customizable sale and fulfillment process
Payment Gateways PowerFront Integrates with secure pay and BPay for online payments. Automating the process of online payments, this is vital where a larger number of lower value transactions occur, when otherwise the processing overheads would make the exercise prohibitive. This can also can be use for charged Premium number SMS revenue generation (see next paragraph).
SMS Communications
In addition to mass email communication, Powerfront allows for mass SMS messaging. This feature is being used innovatively by many organisation (including some tech-savvy schools who have managed to reduce their truancy rates by using SMS messages to notify parents if their children are absent).
 Internal Reporting
PowerFront provides reporting on site activities including:
- Visits to articles, products,
- Aggregated click thoughs for links on newsletters
- Referrer sites for tracking where visitors arrive from
- Sales referrers and keywords used to locate your site by search engines
Where visitors are logged in you can also drill into client specific information.
Data Management
Data export enables all PowerFront objects (which is almost anything within the system) to be exported to an excel friendly file.
Interactive (self publishing) forms
Forms can be used to allow public users to communicate using your site as a hub.
Example uses of forms are:
- Posting of personals and classifieds
- Virtual Auctions
- Virtual Agent – public post messages / availability / skills etc for businesses to view and search
For more information call us today on +61 3 8617 8160 or click here to fill out our contact form. | 
