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Case Study: Health Services Provider
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“My business is a mess of silos of unconnected data”
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“I regularly communicate with the same person several times, even when they are deceased” |
The Organisation
- Provides services to 30,000 mostly elderly customers across Melbourne
- Fundraising a major revenue stream
- Operational information in 10 different databases across three software systems, managed by different departments.
The Issues
- Same person occurs in different roles in different databases and the organisation cannot tell
- The relationship between donors and service recipients or their contacts can’t be established
- Change of detail in one system cannot be updated in the other systems
- The information cannot be used to understand the customer base better
The Solution
- Set-up a simple software routine to take names and addresses from existing systems on a weekly basis, convert them to new format and add them to a new database. This found about 80,000 people in various databases.
- Provided a simple search screen for the new database to find where the same or related clients and their contacts exist in the various existing databases.
- Used the results to clean/correct the existing poor data entry practices. (i.e. addresses of “As above”)
- Mapped the household locations of the whole community against external data like Census to segment and understand the client base and growth potential
- Used this to more effectively communicate with existing and potential clients/donors.
Do you have similar issues in your organisation? Fill out the form below and we will send you some suggestions as to how we can help you turn your data into dollars. | Please fill out the form below and we will contact you shortly.
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