Case Study: Streets
The Issue
- “If we only had one freezer where should we put it”
- Multiple channels in the route trade
- Massive capital investment (freezers - $2,500 each)
The Solution
- Analysis of existing locations revealed:
- unprofitable locations, low ROI
- Inappropriate use of freezers
- Most profitable channels and geographies
- Best product mix by geography and store
- Outcomes
- New freezers profitably located
- Sales force accountability by geography and channel
- Removal and relocation of freezers from non-profitable to profitable outlets
- Revised product line up by geography and channel
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