Mondays and Tuesdays are best for b-to-b email marketing
According to a new report business executives prefer to get e-mail marketing messages on Mondays and Tuesdays.
The quarterly report by US firm eROI inc. examines the best days of the week, as well as the best times of day, to send e-mail marketing messages. While b-to-b recipients prefer to receive e-mail marketing communications at the beginning of the week, consumers prefer to receive e-mail at the end of the week.
The report also found:
- the best time of day to send e-mail is during lunch hour
- frequency - 25% of b-to-b recipients want weekly updates to e-mail newsletters while 36% of consumers said they prefer monthly
Click here to read article in B2B magazine | 
