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The Solution: Data2dollars

Methodology

We provide answers to the question of “where” using a four stage process:

  • Locate - Illustrate where your customers and prospects are
  • Visualise – See your data against external or industry specific data
  • Analyse – Analyse trends or relationships in your data to identify opportunities
    • Identify clusters and other geographic patterns or overlay your data as a grid to identify hidden trends or hotspots
    • Ask questions using location as a criteria; e.g. how many prospects are within 8 minutes drive of specific outlets?
  • Plan – Segment the customer base to understand how to get maximum reach, how to target market more effectively, or where to relocate outlets, and execute plans.

 

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Did you know? If you provide us with some sample australian customer or sales data we will build a free sample data 2 dollars model for your organisation. To see how your market looks contact us today.

Australian's leading retailers talk about location. Click here

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